Thirty -year -old influenced became the language of the city after generated $ 4 million ( £36.1 crore) on sale with the brand of hair oil, which is rooted in ancient Indian traditions.
Eri Kaur, a London entrepreneur, founded Byerim in 2019 – a luxury brand with hair flag oil to grow hair containing eight pure oils, including AMLA, Argan, coconut and castor oil.
Six years since its launch, a brand of luxury hair oil earned $ 4.2 million ( £361 552,182,60) CNBC reported it.
How did the brand become popular
Eri Kaur attached the popularity of her oil to her hair growth to her “emotionally invested” followers. According to CNBC, it has more than 700,000 followers on Instagram and Tiktok.
After gaining 100,000 followers in 2019, Kaur decided to transform her presence of social media into a business opportunity. She introduced Byerim as a tribute to her mother and grandmother, and at the same time involved in the growing popularity of the trends of beauty and wellness on social media.
“Influence cast a very wide net, but the problem is when you try to reach people who no longer follow you, you are alienating people who do it. So I focused very much on my followers. They focus on me,” Kaur CNBC said to do it.
What made entrepreneurs build a brand
In his interview with CNBC, Eri Kaur remembered how her mother’s hair inspired her to create hair oil. She was only eight when her mother died of breast cancer, and the memory she always appreciated was her mother’s long hair.
“I really wanted to imitate the way my mother looked like. It was scary to see how the identification part of what people saw, as something that contributes to its beauty so much,” said London businessman CNBC.
A turning point of the entrepreneur
Kaur shared a sincere memory of his father, who was only 29 years old when he took her to the barber for his hairstyle after her mother died. “I didn’t even know how to tie my hair. She died before she taught me,” Kaur recalled.
When Kaur was looking for comfort and care, she turned to her father’s grandmother, who experimented with various oils and natural ingredients on Kaur’s hair during her early adolescents. In the end, they discovered a formula that not only worked miracles, but became the very foundation of Byerim hair oil, which Kaur now uses and sells.
(Tagstotranslate) Hair oil
