Lessons from Revolut and POSB: how Indian banks can attract more Gen Z | Today’s news

For young people, fintechs bring more than just familiarity. They offer the convenience of seamless transactions and transparent costs. Take Slice Small Finance Bank, which started as a fintech providing cards and lines of credit to students and young professionals. Although Slice has become a bank, its product lines, marketing strategy and user experience remain focused on its core young customer base. Its unique selling proposition includes comparatively higher interest on savings accounts, daily interest rate accruals, instant cashback and credit card offers – all presented in a presumably clear and user-friendly interface.