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Augusta, Ga. – Masters will never be Cheugy.
It may be the crime of fashion to be exaggerated, outdated or, in breath, dressed in Millenial Core for 51 weeks a year. But for this week, Augusta National Golf Club during the Masters, patrons dress on the scene they find when they enter property, and there’s something about the place that all works.
The open space between the club, the first tee and the Green training in Augusta National is like Shibuya Crossing of Golf. The audience is mixed in all directions and creates a dizzying blurring of rye green, seerscker and straw hats. Green jackets are gathering under the canopy of the legendary oak tree, schmoiting with VIP guests, while groups of finished women meander, greet each other and exclude compliments from flower dress from the latest spring collections: “Oh, I love it! Dry-Fit polos do exactly what to do: to perform.
From old to young to superfan PGA tour and helpless important others, Augusta National patrons have all in common in terms of their different fashion options: they try to say something.
Spectators in Masters make full opportunities to be extra.
For men, this effort is as old as time in the competition. The Country Club Logo Olympic Games start on Monday at 7:00, when the patron gates will open for the first training round of the week. The Masters is not the idea of ”calm luxury” not only Hermes bag or a few ballet apartments Chanel, but also on whales needles and acorns sewn on golf hats on canvas.
It’s impossible for a couple No If you want to attract your eye: Pine Valley on the Navy Polo, Golf Club seinolo on a cashmere sweater. Seat ultra-scared Ohoopee Match Club onions? Or less known but powerful comb for one of the best Scottish golf clubs North Berwick? It could trigger a conversation. That’s exactly what they want.
“You see these logos and you are like, surely knows a member. But you are not sure if he is a member. But if he is is A member, I need my friend, ”says Stephen Malbon, founder of Malbon Golf, a lifestyle brand that has associated with the PGA Tour for Jason Day to stretch the fashion player through slim golf pants and shades of blue.
That’s the least. Turn left or right anywhere on the plot and it won’t take a long time to find a goat: Augusta National Golf Club logo. It must not be confused with the Masters logo. These are very different things.
There is already exclusivity for the idea of buying Masters Merchandise because it is sold only on the spot. When you get there, there are about 19 other heights beyond what you can take home from a massive building of goods, which contains 64 inspection of registers and 385 dummies and sells everything from $ 400 kashmire sweatshirts to fragrant candles and gnoms. Now Augusta National has Berckmans Place and Map & Flag, two brand new and hot-ticket hospitality places that also sell their own clothing. The Holy Grail is of course an intimate shop with the club. This is the only place to buy an item that is simply decorated with a sought -after “Angc”. Yes, these four letters make the difference.
“There are people who bend their goods Berckmans. And this is different from the main goods. And for trade it differs from this store,” says Malbon. “There are levels. People show their social or economic status by wearing these things.”
For men in Masters half and khakis are de rigueur. (Kyle Terada / USA Today Sports)
For women from Augusta National, there is an understanding that you are dressing for a female look. Admit it or not, you move Pinterest and Tiktok in the months of the tournament to find out your clothing inspiration for your master’s clothing that, if you participate in Thursday, will not see only on instagram feed (unless you make an “outfit” in the parking lot.
“The key to fashion in the Masters is not necessarily clothing to wear golf. These clothes are great for other golf tournaments. For me, the masters are more like Golf Derby Kentucky, Minus Hat and definitely minus heels,” says Golf Channel Kira K. Dixon. “If you wear a hat, it should be just a really good wide hat because the protection from the sun is crucial.”
“Wear something really cute that you wouldn’t wear yourself normally, threw it out of the water. Wear wide pants, wear a fun jacket, wear a fun press. That’s Augusta National. Do it.”
Pop green is the first aesthetic necessity for women in Masters, but there are always ways to go above and behind.
Annie shoulders and Kylie Shemanksi stood on the fifth nasty runway in Augusta National and waited for the pair of Jordan Spieth to find short grass. The name of Shemanski was sewn on the back of her white sweater with green letters in the style of traditional masters Caddy Bryndáky – a creative touch. But then the shoulders turned for a large revelation.
Handly painted the Crossbody handbag to make it look like a sandwich pimento cheese.
“I knew I would do it for about a month,” said the shoulders, engineer of Little Rock, Ark., Participated in his other masters. “I also made sweaters (Shemanski’s) daughter.”
(Michael Madrid / USA Today Sports)
Women in Augusta National There is a decadence. Round, flat holes for straw and monochromatic corresponding sets were two popular trends in 2025. The color combinations of Masters Green-known also as Pantone 342-A butter yellow, the hottest spring shade of the season, were abundant. Adidas Sambas is the most popular shoe of the tournament, with the new 327s balance comes as a close second. Dixon, who received hundreds of direct news from Master’s tickets who asked for advice on clothes, created a term that describes the style: “Augustin”.
Local boutiques in Augusta make their mission to earn money on the Masters Week. Swank is preparing an inventory with the right color schemes and accessories for patrons who need a last minute shopping trip. Poppy Peppy says that the Masters season is their second most profitable time of the year, for just Christmas.
“Masters style will always be the same: something green and something stylish and comfortable walk in,” says Dawne Byrd, owner of Peppy Poppy.
The fashionable circus in Masters feels that it could get older, but somehow it will never. There’s a feeling that if you’re in Augusta National, why wouldn’t you go out?
“When I told my sister that we were going to the gentlemen, her first question was,” What are we going to wear? “Says Kiara Dowdell, who was wearing a corresponding sweater with her sister Alexis Vega.
(Peter Casey / USA Today)
Players and their sponsors also participate in madness, with a pre -planned weekly scripting and a selection of clothes that they would not do at any other golf tournament. For example: CAM Smith had a four -way stretch jacket during Wednesday’s training round. It was the result of a drunk conversation with a man called Blazer.
The tournament participants are focused on the task, but they are also aware of what is happening around them.
“When you walk on a golf course, everyone looks like they’re having a good time. Everyone is really dressed,” says the day known to move the border with its garment on the pitch. “It’s something like an event on the race when everyone comes out and wearing some really nice clothes. They just do it here in Augusta.”
Masters is not just a golf tournament. It’s different. Naturally, patrons, naturally, are naturally treated as a unique opportunity. And the attraction never goes out of fashion.
(Illustration: Demetrius Robinson / Thehletic; Photos: Andrew Redington, Richard Heathcote / Getty Images; Rob Schumacher, Kyle Terrada / USA Today Sports)
