Kalaburagi Police Launch ‘Beda Bro’ and ‘Operation RISE’ Anti-Drug Awareness Campaigns

Kalaburagi police officers launch anti-drug awareness campaigns ‘Beda Bro’ and ‘Operation RISE’ by releasing posters at Kalaburagi City Police Office on Monday. | Photo credit: ARUN KULKARNI

Kalaburagi town and district police on Monday launched anti-drug awareness campaigns ‘Beda Bro’ and ‘Operation RISE’ to strengthen efforts against drug use, trafficking and sale of narcotics across the district.

The campaign was launched at the city police commissioner’s office by releasing campaign posters by police commissioner SD Sharanappa, deputy police commissioners Shalu and Praveen Nayak and superintendent of police Adduru Srinivasulu, here on Monday.

This initiative follows the nationwide launch of ‘Operation RISE’ by the Chief Minister and the Home Secretary during the International Day Against Drug Abuse and Illicit Trafficking on June 30. As part of the event, the Kalaburagi police launched two campaigns to promote a drug-free society and encourage public participation in the prevention of narcotics-related crimes.

Dr. Sharanappa and Mr. Srinivasulu told reporters that drug use continues to have serious consequences on mental health, family relationships, academic performance, professional careers and overall social well-being. They noted that several lives have been lost to drug addiction, so public awareness and community involvement are critical in addressing this menace.

The “No Bro” campaign aims to discourage young people from experimenting with drugs due to peer pressure, academic stress, relationship problems or other personal issues. The campaign encourages individuals to reject drug use and seek healthier alternatives.

Police officials also urged citizens to report information related to the sale, possession or trafficking of narcotics and other illegal activities through the KSP app or by scanning a designated QR code. Officials have promised to keep the whistleblowers’ identities strictly confidential.

The “Operation RISE” campaign focuses on encouraging people to refuse drugs, report drug-related activities, support those affected by addiction and empower communities to fight the problem together, added Dr. Sharanappa.

Police officials said that under the initiative, anti-drug committees will be set up in educational institutions. These committees will consist of principals, physical education teachers, student representatives and local police personnel who will work together to identify problems, implement awareness programs and prevent drug abuse among students.

Published – 20 Jul 2026 23:12 IST