Louis Vuitton Presents 2026 FIFA World Cup Trophy in Custom Suitcase for New York-New Jersey Final | Today’s news
Louis Vuitton has been named as the official supplier and licensee of the 2026 FIFA World Cup, with the luxury fashion house set to transport and present football’s most coveted prize in a specially designed trophy case during the tournament’s final.
The 2026 FIFA World Cup trophy will arrive in a custom-made Louis Vuitton suitcase
A custom Louis Vuitton suitcase will carry the FIFA World Cup trophy to the New York-New Jersey Stadium, where it will be unveiled as part of the official closing ceremony program. The presentation continues the tradition associated with the FIFA World Cup since 2010, when the Louis Vuitton ambassador and the FIFA legend jointly brought the trophy onto the pitch before the final match.
The custom-made trunk was made from Louis Vuitton monogrammed canvas and features hand-painted gold “V” panels that represent both “Victory” and “Vuitton”. It’s also finished with gold-plated brass fittings, leather trim and the brand’s signature locks.
Inside, the suitcase is covered in light beige leather and features the Louis Vuitton-FIFA partnership logo integrated into the lid, underscoring the collaboration between world football’s governing body and the French luxury brand.
FIFA Commercial Director Romy Gai said: “Louis Vuitton brings a unique combination of heritage, craftsmanship and prestige to the FIFA World Cup. The official trophy is the most coveted prize in world football and it is only fitting that it is carried in a Louis Vuitton suitcase. The moment it is introduced onto the pitch before the final match will once again be the pinnacle of modern football.”
“For more than a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a common belief in the power of sport to inspire and bring people together. We are thrilled to continue this partnership for the 2026 FIFA World Cup. At its heart is the world’s most coveted trophy – a symbol of dedication, Trounk’s new joint ambitions and the new V Louis edition. Trunkuitton. continues this legacy and accompanies the iconic moment when it celebrates football’s greatest achievement and history is being made,” said Louis Vuitton CEO and Chairman Pietro Beccari.
FIFA said the partnership reflects the growing relationship between global sport and luxury fashion, with the trophy case designed to protect and showcase one of the most prestigious prizes in international sport.
FIFA Commercial Director Romy Gai said Louis Vuitton’s craftsmanship and prestige made it the right partner to carry football’s highest prize, while Louis Vuitton Chairman and CEO Pietro Beccari highlighted the shared values of excellence, ambition and inspiration between the two organisations.
The 2026 FIFA World Cup will be co-hosted by the United States, Canada and Mexico, marking the first year the tournament will feature 48 teams. The final will be played at the New York-New Jersey Stadium, where the trophy will be ceremoniously delivered in a bespoke Louis Vuitton suitcase before being handed over to the eventual world champions.
