Uber Eats UK ‘pauses’ Argentinian food ahead of England clash, Gordon Ramsay joins in the banter | Today’s news
Ahead of one of football’s most famous rivalries, Uber Eats UK has turned a match-day tease into a marketing campaign by temporarily suspending Argentinian food on its platform ahead of England’s World Cup semi-final against Argentina.
The food delivery platform announced the move in a post on its official Instagram account, saying it had decided to suspend the sale of several popular Argentinian dishes across the UK until the match was over.
“Uber Eats UK informs all users that following England’s qualification for tomorrow’s game against Argentina, we have taken the difficult decision to temporarily suspend the sale of Argentine steaks, chimichurri and empanadas across the app,” the company wrote.
He added: “Customers wishing to order dulce de leche may also have limited availability until further notice. Thank you for your understanding while football takes precedence. Normal operations will resume after the final whistle. Thank you for your patience.”
The playful announcement quickly gained attention on social media, prompting reactions from other Uber accounts as well as celebrity chef Gordon Ramsay.
Uber Argentina, Brazil Join The Banter
Uber Argentina was among the first to respond, writing in the comments section: “Sure, enjoy your fish and chips.”
Uber Eats Brasil also joined the exchange, posting: “Here for the drama.”
Celebrity chef Gordon Ramsay added to the online conversation by sharing a GIF of himself peeking through the curtains, adding to the light-hearted rivalry.
The exchange generated widespread attention online as soccer fans responded to the brand’s playful take on one of international soccer’s greatest rivalries.
England, Argentina Set for High-Stakes Semi-Final
England and Argentina will meet in the semi-finals of the FIFA World Cup at the Mercedes-Benz Stadium in Atlanta, with the winner advancing to face Spain in Sunday’s final.
The match marks the first time in 21 years that England and Argentina have met in any capacity. Their previous encounter came at an international friendly in 2005.
Thirty-nine-year-old Lionel Messi is also expected to make his debut against England in the match.
Known globally as Uber’s online food and grocery delivery platform, Uber Eats connects users with local restaurants, supermarkets and convenience stores to deliver meals and daily necessities to customers. Its latest social media campaign has added another layer of pre-match excitement, combining football rivalry with food in a bid to engage fans before kick-off.
