InsuranceDekho ropes in Sourav Ganguly as brand ambassador; launches “Khul Kar Khelo” campaign Today News
Former Indian captain Sourav Ganguly has been roped in as the brand ambassador of the insurtech platform InsuranceDekho.
“The campaign draws on Ganguly’s defining identity, a captain who played without fear, supported his team and built a generation of winners,” the organizers said in a statement.
The organizers said that ‘Khul Kar Khelo’ will challenge insurance advisors on the platform and added, “The partnership will be revived through a new TVC campaign that will be rolled out across digital and broadcast platforms.”
For InsuranceDekho, this spirit maps directly to Insurance Advisor*, a micro-entrepreneur who navigates risks, builds client trust and secures the financial future of families across India. “Khul Kar Khelo” is an appeal to these advisors*; take the next step, step back and build with the right platform behind you, organizers said in a press statement.
A mission to create a real financial safety net
“InsuranceDekho’s mission to put a real financial safety net in the hands of every Indian family resonates deeply with me. I am proud to stand with the advisors* who do this every day. I have always believed that fearlessness is what separates those who play it safe from those who build something lasting,” Ganguly said in a statement.
The partnership will be brought to life through a new TVC campaign that will be launched across digital and broadcast platforms. The creative will highlight the growth opportunities available to insurance advisors* on InsuranceDekho, from AI-powered tools and instant commission payouts to an advisor network* spanning 98% of India’s PIN codes.
InsuranceDekho’s mission to put a real financial safety net in the hands of every Indian family resonates deeply with me.
Ankit Agrawal, Founder & CEO, InsuranceDekho said, “InsuranceDekho is built on the belief that India’s insurance advisors* are the backbone of financial protection for millions of families, especially in Bharat. Sourav Ganguly embodies the fearless, ambitious spirit we see in our advisors* every day. With the ‘Khul’re Kar* platform, we say advisors across the country. ready, the opportunity is real, play your biggest game now.”
The InsuranceDekho Partner Program offers insurance advisors* a platform to grow their business with access to over 750 insurance plans from over 50 insurers, AI-powered tools and end-to-end support designed to help them scale faster.
