Visual media is not only an exciting profession, but also one of the most powerful industries shaping the world today, experts said in a webinar titled “Visual Media Careers: Where to Start and How to Succeed.”
Presented by Vellore Institute of Technology (VIT), Chennai and The Hindu Education Plus as part of the career guidance series, the webinar gave students and aspiring professionals an insight into the industry, how it works, new trends and opportunities available.
The panelists were of the view that visual media is an entire ecosystem and not just a career path. They allayed fears of AI taking over work, arguing that AI can never replace creativity. However, creative people who were adept at AI tools could replace those who lacked that knowledge, they said.
Padmanabhan T., Associate Professor, Department of Visual Communication, School of Media Arts and Technology, VIT Chennai, described the world of visual media as one full of compelling storytelling, creativity, influence, technology and endless opportunities. Outlining the four-year bachelor’s program in visual communication, multimedia and animation offered by his institute, he said the media school functions as a functioning creative industry, preparing students for careers that are still emerging given the rapid expansion and development of various media platforms.
C. Pichandy, Distinguished Professor – Media and Communication and former Head, Department of Communication, PSG College of Arts and Science, Coimbatore, said that every sector in future will be visually driven. The growth potential of the media and entertainment market was estimated at $1 trillion by 2030.
He said students would need to be creative, competent and should have the latest technological skills as print, visual, audio and digital media combine to offer plenty of opportunities.
Suresh Chandra Menon, a filmmaker, actor and producer, said that micro-dramas on the vertical format have already grossed $1.4 billion in the US. He described visual media as a fascinating canvas and encouraged students to strengthen their networking skills and create their own content. He said students should explore platforms that offer a space to showcase creativity, especially since mobile phones have democratized content immensely.
The webinar can be viewed at newsth.live/THVITVY
Published – 11 May 2026 23:03 IST
