Young people in China have spent large sums of money on “wishing candles” sold by social media influencer Li Zhuofan. Li became popular after appearing on a Russian reality show where she claimed to have psychic powers.
Li later returned to China and began selling handmade candles decorated with crystals and flowers. She claimed that these candles could improve career, increase wealth or even bring back an ex-partner.
The candles were expensive, starting at 2,888 yuan (approx ₹38,000. Some even cost up to 7,888 yuan (approx ₹1 lakh). According to the South China Morning Post, she also sold fortune-telling courses online and posted videos to boost her psychic image.
One customer paid 5,888 yuan (more than ₹77,000) to attract more business. But nothing happened. The matter was reported to the police.
According to local reports, Li was arrested for fraud. Prosecutors say she earned over 50 million yuan (almost ₹66 crore) through these sales. If convicted, she faces more than 10 years in prison under Chinese law.
Meanwhile, even as the fraud case became public, posts and links to wish candle purchases continued to circulate on Chinese social media. Some users even shared personal stories.
One person claimed that after lighting a “love candle” her ex-boyfriend started contacting her again. Others advised buyers to watch how long the candle burns and how the flame moves. It claims to be able to detect if a partner is cheating.
The wishing candle trend is part of a larger rise in China’s “metaphysical economy,” according to SCMP. Includes crystals, tarot readings and other spiritual products.
These subjects are offered to young people who feel stressed and under pressure. Marketers are using live streaming, social media and AI tools to attract more customers.
Metaphysical Economy in India
India’s “metaphysical economy” is growing very fast. It was valued at approximately $58.6 billion ( ₹5.33 Million USD) in 2024 and is expected to reach nearly 151.9 Billion USD ( ₹13.83 lakh crore) by 2034, according to Inc42. The sector is growing at 10% annually, faster than India’s overall GDP growth.
One of the main reasons is digital transformation. Many startups are now offering e-darshan, e-puja and online astrology services. Platforms like VAMA and Sri Mandir have attracted thousands of users through apps and online services.
Young people are also driving this growth. According to Inc42, about 70% of spiritual tech revenue now comes from the 25-35 age group. Generation Z and Millennials now prefer convenient, personalized ways to stay connected to their culture.
Government support also helped. Programs like PRASHAD and Swadesh Darshan have invested ₹1,726.74 crore for the improvement of pilgrimage sites.
Spiritual brand Japam packed in on Shark Tank India this year ₹1.5 million for a 1% equity stake. Led by Namita Thapar and Varun Alagha, the deal appreciated the company ₹150 million crowns.
