On February 14, Nic officially opened its first flagship retail store in India at Indiranagar, Bengaluru. The 5,032-square-foot space is the company’s second global flagship, following its headquarters in Soho, London.
More than 2,000 people gathered outside Indiranagar’s new flagship Nothing in Bengaluru. Before opening, queues stretched over 300 meters.
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Founder Carl Pei attracted strong online attention after arriving in an autorickshaw. Despite the excitement, several visitors described confusion and discomfort on the ground.
Some reported poor queue control, crowd pushing and unclear distribution of wristbands. For security reasons, only 1,000 people were allowed inside. Others criticized the rude behavior of some staff and insensitive comments linked to language differences.
Carl Pei thanked the Bengaluru energy community. Co-founder Akis Evangelidis acknowledged overcrowding issues.
“I’ve also canceled my flight so I can be at the store tomorrow at 10am to spend time in person with those who couldn’t attend today,” he (now X) tweeted.
“Over 2,000 people came to our store opening today… what an incredible day – means so much! Thank you India,” he wrote in a separate post.
Nothing gets saved in Bengaluru: Reaction on social media
Social media users reacted to the opening of Nothing’s store in Bengaluru.
“Are we talking about the quality of the products? That’s one thing. But the marketing genius of Nothing in Bengaluru stands out. Releasing impressive items in car deals and sweets, all while getting a major sponsor for the local IPL team RCB. They know exactly how to attract customers,” wrote one user.
“Kuch bii karo, 2000 hazaar log aajatha hai just to celebrate… Woh bii super excited. Nothing in stock Bengaluru opening scenes today. Congratulations Carla and team,” another user wrote.
Another user wrote: “The Nothing store in Bengaluru looks great and matches their modular style. Also kudos to their marketing team who are mostly successful in getting decent hype for their announcements.”
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“Feeling really lucky to be at the Nothing store in Indiranagar today and took a selfie with Carl Pei and Akis Evangelidis. I was lucky to be among the first 100 customers. All the best to TEAM Nothing,” the user wrote.
You won’t find anything in Bangalore
The Nothing store in Bangalore is designed as an immersive brand experience rather than a brick-and-mortar store. The store uses a retro-futuristic industrial style with exposed concrete and steel. It operates daily from 11 a.m. to 9 p.m.
It spans two floors and includes interactive product zones, a creative studio and conveyor belt displays. It also has vending machines and a special back room for experimental concepts.
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Visitors can explore the full range of Nothing Phone 3 and CMF devices, as well as official merchandise and apparel. Apart from the flagship, the company also operates service and retail locations across Bengaluru. Nothing’s services include an exclusive service center in Indiranagar, a retail outlet in Rajajinagar and a multi-product store in HSR Layout.
The inaugural event featured limited-time promotional offers that generated a lot of public interest. These included CMF Buds 2 in the price ₹99 for the first 99 minutes, three months of extended warranty on in-store purchases and bundle discounts when audio products were purchased with Nothing Phone 3 or CMF Phone 2 Pro.