TTD Joint Managing Director V. Veerabrahmam inspects the arrangements ahead of the annual Brahmotsavams at the Kalyana Venkateswara Swamy Temple in Srinivasa Mangapuram on Wednesday. | Photo credit: ARRANGEMENT
The Tirumala Tirupati Devasthanams (TTD) management has made elaborate arrangements for the annual Brahmotsavam to be held from February 8 to 16 at the Kalyana Venkateswara Swamy Temple in Srinivasa Mangapuram.
TTD Joint Managing Director V. Veerabrahmam, who reviewed the arrangements at the temple on Wednesday, instructed officials to carry out extensive publicity through campaign vehicles in nearby villages to encourage local participation.
He also pointed out the need to spread the word widely on TTD’s promotional arms like Sri Venkateswara Bhakti Channel (SVBC) and social media platforms about the unique features of the temple and the magnificence of its ‘Vahana Sevas’ (color processions).
While stressing the need to make arrangements on the lines of Tirumala Srivari Brahmotsavams, he directed the engineering wing to erect electric lighting all over Tirupati and on the road leading to Srinivasa Mangapuram.
Sobha Yatra
Meanwhile, a ‘Sobha Yatra’ will take place on February 12 where ‘Lakshmi Haram’ adorned with the Tirumala deity will be brought down from the hills and marched through the roads of Tirupati to the temple, for the auspicious ‘Garuda Seva’. Similarly ‘Godha Devi Mala’ (flower garland) will also be brought to the temple.
Mr. Veerabrahmam directed vigilance and security officials to coordinate with the local Chandragiri police and check the procession route well in advance to avoid any untoward incidents. The officer also asked Deputy Executive Director Special Grade V Varalakshmi and Chief Public Relations Officer T Ravi to coordinate with the line departments to ensure smooth running of the nine-day festival.
Balaji temple priest Rangacharyulu, VR Shanti Deputy General Manager R. Selvam, SVBC General Manager-in-charge D. Phanikumar Naidu, Chief Engineer (Electrical) K. Venkateswarlu, Vigilance Officer B. Giridhar also attended the review meeting.
Published – 04 Feb 2026 20:33 IST