Willow by Cricbuzzthe destination for live, streaming and on-demand cricket in the US and Canada, has announced a significant expansion of its cricket coverage for the 2026 season, headlined by the first-ever free-to-air broadcast of ICC Men’s T20 World Cup matches in the United States and Canada. The move begins with the highly anticipated clash between the USA and India on February 7 at 8:30am ET and is part of a broader effort to make cricket more accessible to fans across North America.In a landmark partnership with YouTube, Willow will stream all four of Team USA’s matches at the ICC Men’s T20 World Cup, scheduled for February 7th to March 8th – for free on YouTube. This is the first time ICC World Cup matches will be available for free on a global video platform for viewers in the US and Canada. The same matches will also be available to watch for free on the Willow and Cricbuzz platforms.
Cricbuzz’s Willow will stream Team USA’s T20 World Cup matches for free on YouTube in 2026
In addition to free access, Willow has teamed up with Jomboy Media to present a creator-led alternative telecast that offers fans a fresh and conversational way to experience marquees. Alternative TV broadcast, available on Jomboy Media YouTube Channelwill cover USA vs India and USA vs Pakistan, combining live reactions, narration and expert insight with traditional match coverage.In addition to the USA matches, Willow will carry the entire ICC Men’s T20 World Cup. All games will be available on Willow’s linear channel through YouTube TV’s “NFL RedZone with Sports Plus” package, as well as through Willow’s Primetime Channels service on YouTube. Throughout the tournament, all 55 matches will be available in English on Willow TV and Willow’s digital platforms, while Hindi coverage will be offered on Willow 2.Willow by Cricbuzz is also launching an enhanced product across its website, mobile and connected TV apps, promising faster performance, higher video quality and easier access to live matches, highlights and highlights.“The ICC Men’s T20 World Cup gives fans a chance to experience cricket at a true watershed moment in the US,” said Todd Myers, Chief Operating Officer, Willow by Cricbuzz. “More than a decade ago, major ICC World Cup matches in the US required $100 pay-per-view access. We’ve helped bring the sport to an affordable monthly subscription, and now we’re taking it a step further by offering free access to some of the most anticipated matches of the year, along with new creator-led programming and a viewing experience built for how fans engage with the game today.”YouTube also emphasized the importance of collaboration. “We are thrilled to partner with Willow by Cricbuzz to bring the T20 World Cup USA cricket matches to YouTube for free, giving our large audience of passionate sports fans the opportunity to engage with both the main live stream and an alternate creator-led live stream with Jomboy Media,” said Marc Hatfield, YouTube Partnerships Manager. “Cricket fans both existing and new will have the opportunity to hear live commentary with unique insights that only the YouTube community of creators can provide.”The creator-led telecast will feature Jimmy “Jomboy” O’Brien, former England international and 2019 Cricket World Cup winner Liam Plunkett and pundit Adam Bannon. “I discovered cricket during COVID and instantly fell in love,” O’Brien said. “We are excited to create new fans in the US for baseball’s older cousin.”As the profile of US cricket continues to grow ahead of its return to the Olympics at LA28, Willow’s distribution strategy reflects this momentum.The USA’s games — against India (Feb. 7, 8:30 a.m. ET), Pakistan (Feb. 10, 8:30 a.m. ET), Netherlands (Feb. 13, 8:30 a.m. ET) and Namibia (Feb. 15, 4:30 a.m. ET) — will be split between:Fans can subscribe Willow by Cricbuzz directly or through platforms such as Amazon, YouTube Primetime Channels, Triller TV and FloSports to access the entire tournament and more.The Willow by Cricbuzz TV Network is also available through top providers such as DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream, Fubo and Yupp TV, as well as a dedicated streaming app available on all major CTV devices including Apple TV, Roku, Samsung Smart TV, Amazon Fire TV, Google TV and Xbox One fans, you’ll never miss a moment of the world of Android TV, Chromecast, action.
