Some restaurants in Tokyo, Japan have sparked debate after introducing age limits for customers. Several places now restrict entry by age. Some now only allow people over the age of 25, while others refuse anyone over the age of 40, according to the South China Morning Post.
Several pubs openly display these rules at their entrances. One bar in Shibuya states that only guests between the ages of 20 and 39 are allowed. It is intended for the younger generation, depending on the location.
“Only customers between the ages of 20 and 39 are allowed. This izakaya is for the younger generation! We cater exclusively to guests under 40,” SCMP quoted its sign as saying.
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The place is known for its loud, energetic atmosphere. Around 90% of her customers are in their 20s. They spend their time drinking, talking and enjoying the lively social scene.
“Our clientele is predominantly young. However, we received numerous complaints from older customers who found the environment too noisy,” the owner told ANN News.
“We decided to narrow down our customer base to create a comfortable space where everyone can fully enjoy themselves,” added the owner.
According to the owner, anyone over the age of 40 who wants to enter is informed in advance that the environment will be noisy. They are also asked whether such an atmosphere suits them.
“If they don’t mind, we welcome them even if they’re over 40 if they have the mindset of someone in their 20s,” the owner said.
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Another Tokyo restaurant specializing in grilled food has also introduced age limits. However, they prefer older customers. The site was opened in May 2025 and allows entry only to customers aged 25 and over.
Manager Masayuki Segawa says the goal of the rule is to create a quiet dining area where adults can enjoy their meal undisturbed. The age of customers is checked during reservations. Anyone under 25 is taken to a nearby partner restaurant.
Many guests welcomed this policy. They believe it improves comfort and reduces noise. One of them praises the absence of children according to the SCMP.
Reaction on social networks
The move sparked debate among Japanese users online. Critics question the fairness. They also question whether age-based rules constitute discrimination. But others support the rule.
“Actually, I think it’s beneficial! A few friends and I were enjoying drinks at an izakaya when two older men suddenly asked, ‘Do you want to go sing karaoke after this?’ It was incredibly embarrassing. I hope older men can go to bars that suit them,” says one of them.
Even Chinese social media users understand the reasons behind this. Some even welcome it.
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“I understand. I run a lash studio and we have rules: no children, no pets. Clients respect the policy. If they don’t like it, they can choose to go elsewhere. That’s totally reasonable,” SCMP quoted one of them as saying.
“That’s a positive development. Who wants creepy middle-aged or older men lurking around while they’re trying to enjoy time with friends?” posted another.
One user wondered: “Hostels have always had age limits; why hasn’t anyone flagged this as discrimination?”