In a move that could reshape online content creation, China has introduced a new rule requiring influencers to have official qualifications before discussing “sensitive” topics such as medicine, law, education or finance online.
The new influencer law, which came into force on October 25, requires creators to prove their expertise – such as a degree, professional license or certification – if they want to post on regulated topics, Morocco News reported.
According to China’s Cyberspace Administration (CAC), the regulation aims to curb misinformation and protect the public from false or misleading advice. Platforms such as Douyin (China’s version of TikTok), Bilibili and Weibo will now be responsible for verifying creator credentials and ensuring posts include proper citations and disclaimers.
For example, creators must clearly state when information comes from studios or when their videos use AI-generated content. The CAC also banned advertising for medical products, supplements and health food to prevent covert promotion disguised as “educational” content.
Push For Authenticity — Or Control?
While officials say the new rule is about building trust and ensuring accuracy, many critics see it as a new form of digital censorship. They warn that by limiting who can discuss certain topics, the government can silence independent voices and narrow the scope of public debate.
Experts also point out that the definition of “expertise” remains vague and subjective, giving authorities more power to decide who speaks online.
The global issue of credibility
The debate comes at a time when influencer-driven information has become a powerful alternative to traditional experts. From health advice to financial coaching, creators often gain a following by coming across as credible and trustworthy – even without formal qualifications.
But the downside is clear: misinformation spreads quickly when complex topics are oversimplified or misrepresented online.
Some Chinese users welcomed the law, saying it could bring more credibility to online discussions. “It’s time for people with real expertise to lead the conversation,” commented one Weibo user.
But others fear it could stifle creativity and limit open discussion, turning social media from a space of free exchange into a space of state-controlled expertise.
