In an effort to avoid the anti -monopolese European Union, Alphabet’s Google has offered other changes in search results. Google said its latest edits were made to provide search results for third -party vertical search services and Google’s own menus to provide the same information, functionality and features.
“We will create an opportunity for each VSS to display its own search box. VSS box will be fulfilled results from this VSS inventory,” the company said in its design.
He added that the box will have the same format and information for third -party VSS as for Google. The winning offer on the box would be based on objective and non -discriminatory criteria and would not share the opponents’ data with others, said Google.
Suppliers such as hotels, restaurants, airlines and travel services would appear in a separate box located either above or below vertical search results, depending on how relevant they are for the user’s question.
The technical giant revised its July proposal after receiving criticism from specialized vertical search platforms – those that focused on a specific industry such as travel, mealing and transport – as well as prices comparison websites.
Google has been controlled by the European Commission for alleged priority of its own services, such as Google Shopping, Google Hotels and Google flights over competitors. Also read | Google’s decision shows that antitrum tools are trying to keep up with technology markets
In the coming months, this is the risk of a fine, other sources told Reuters.
According to the Landmark Act, the EU case is a list of DOS and has no limitation of large technology, it creates space for opponents and increases the selection for users.
Google also said he wanted to close the case and find a solution that all parties provide.
“We are still afraid that any further search changes would prefer commercial interests of small sets of intermediaries over European companies they want to sell directly to their customers,” Google spokesman said.
Meanwhile, the British competition watchdog, the Office for Competition and Markets recently prepared a way for harder regulation to deal with Google’s dominance in online search, for new targeted measures focused on technology giants.
The Office for Competition and Markets said that Google had determined with the “Strategic Status of the Market” (SMS) and subjected it to special requirements in the final decision after a nine -month investigation.
“We have found that Google retains a strategic position in the search sector and search sector in its statement,” said Hayter, Executive Director of the CMA Digital Market.
(Tagstotranslate) European Union (T) Google Antimonovaci OK (T) Vertical Search Services (T) Act on Digital Market (T) Office for Competition and Market (T)
