Instagram announced a new avenue Thursday for creators to make money through cooperative advertising called proof. This is a kind of content that cooperates with the creator to publish content for a product or service. Such ads appear on the creator’s Instagram handle as video or written only. The social media platform says its new ad format follows a text-only medium that can be stacked on top of existing deals with brands.
Recommended on Instagram
In the blog post, Meta details its new partner ad format. It is said that the recommendation is short and only the text is recognized, and the company says it is a quick way to make money. Creators can write a short message under 125 characters related to a brand campaign or product and send it to them, and then attach it to the relevant ad. They will comment on a specific post sponsor Tags, fixed on top, enable them to self-identify as paid promoters.
What is the reason for this move? Meta claims 40% of Instagram users will consider creators’ advice when shopping. With partner advertising, creators are said to have the option to charge more money while also expanding their reach on social media platforms.
However, performance metrics will be limited to the brand’s accounts, which means creators will have to ask them to share content performance. According to the platform, this will enable them to optimize the content of future transactions.
Other new features
Instagram has recently launched several new features. This includes a new option in DMS, which enables users to chat in private, schedule messages to be converted in different languages, and share music previews with others without leaving the chat window. In addition, they can now pin specific chats on the instant messaging platform.
The update also makes it easier for users to invite others to chat in grouped ways. They can create QR codes for specific groups of chats and display them to others, and they can scan and join the chat without having to add them separately.
