Given that the latest round of goods and services (GST) comes into effect on 22 September, most Hyderabad consumers remain doubtful that relief will achieve it, the survey found. The findings are reflected in national skepticism, formed by experience 2018–19 when similar rationalization could not run down
In Hyderabad, the survey brought 3,231 answers. Of the 1,602 participants who remembered cuts 2018–19, only 10% noticed lower MRPs, while only 4% said they were receiving discounts from retailers. When asked who detained the advantage, 21% accused the manufacturer, 13% pointed to distributors, and 31% believed that the retailers had put this relief.
As far as responsibility is concerned, 1,629 Hyderabadis responded. The vast majority, 84%, felt that the brands should ensure that retailers pass GST cuts, while roughly 10% considered a responsible government.
The national picture reflects these findings. Of the 18,897 citizens who reviewed the last round of GST, only 9% reported a lower MRP and another 9% remembered retailers who offer discounts, so only 18% who actually felt any advantage. On the other hand, 26% of the manufacturer of responsible, 9% of the cited distributors, and 15% believed that the retailers had given the advantage. Regarding the question of supervision, 78% of 17,671 respondents said that brands must promote compliance, while 13% placed the burden on the government.
The survey conducted by Localcircles received more than 36,000 answers from citizens spread over 319 districts. Respondents included 61% of men and 39% of women, with 44% of Tier-1, 24% of Tier-2 and 32% from levels-3 to rural districts, capturing the consumer’s sentiment to metropolitan and smaller markets.
“Most retailers, online and physical stores, have continued to sell products on the original MRPs despite the reduction of rates from 28% to 18% or from 12% to 5%, which led to most consumers that did not benefit until it took 6-9 months,” said Sachin Taparia.
“In some complaints, we have also found that manufacturers or brands did not reduce MRP at all, referring to increased costs, which again prevented consumers from gaining benefits,” he stressed.
Manufacturers were allowed to use old packaging with outdated MRP by March 2026, which is a step that can help them clean up shares, but to get consumers who rely on retailers to give the benefits. “The brands should work closely with their supply chain and publish a revised MRP,” said Mr. Taparia.
Published – September 20, 2025 9:18
