New Delhi: The Delhi High Court provided interim protection actors Bollywood Aishwarya Rai Bachchan after filed an action for unauthorized use of her name and image according to dishonest websites.
The justice of Tejas Karia limited the violator in a violation of Rai’s personality, publicity or moral rights and the handover of their goods and services, as supported by it. Although the order was issued on 9 September, the details were published today.
Provisional protection will remain on the spot until the next hearing on January 15, 2026.
The court forbade the creation or sharing of products (T -shirts, mugs, posters) and content (pictures, videos, audiovisual) using technologies such as AI, deep rays or morphing of face actress
The electronic trading and Google platforms must remove the violation URL within 72 hours, the court said.
The Ministry of Electronics and Information Technology and Technology has also been instructed to issue instructions for blocking and deactivating the URL.
The court noted that RAI was “one of the most famous personalities in the Indian entertainment industry” that supported a number of brands and gained significant good will and reputation.
“Any violation of the applicant’s personality rights, and the public would cause confusion about the approval or sponsorship of the product or service by the applicant will also lead to dilute its reputation and good will,” the order noted.
With interim protection, Aishwarya Rai Bachchan joined celebrities such as Amitabh Bachchan, Anil Kapoor and Jackie Shroff, who previously provided guarantees for their personality. This step emphasizes the growing trend of celebrities that turn to the courts to protect their names, images and phrases from unauthorized online exploitation that threatens their brand value and commercial interests.
The day after Rai moved the court, her husband and actor Abhishek Bachchan also filed a similar proposal to protect his personality rights. In its case, the court must still approve the Provisional Order.
Rai’s petition, filed against Aishwaryaworld.com and other violars, stressed that the unauthorized use of her personality is part of a wider trend of online fraud focused on celebrity identity.
Her lawyers noted that the site has published personal data, unauthorized pictures and sold goods such as T -shirts, price until £3 100 and mugs representing its form and create a false impression of approval. They also quoted a fraudulent “wealth fund” that used Rai’s image and a name to raise money, even though it had no connection with the entity.
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The petition said: “Using the image, form and name of the plaintiffs contrary to the manner – whether it puts it into an obscene environment or limits it to cheap humour – forces her to humiliate and reputation.”
Last year, the court banned the unauthorized use of Sobriquets “Jackie” and “Jagg Dada” and his catchphrase “Bhid”. Similarly, in 2023 the court protected the iconic “Jhakaas” Anil Kapoor.
Personality rights allow individuals, especially public personalities, to protect their identity from unauthorized commercial use and protect their dignity and privacy.
While India does not have a separate law on personality rights, the Supreme Court and Supreme Courts recognize these rights pursuant to Article 21 and celebrities can also register their names, votes and signatures under the 1999 trademark Act.
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