Once the American Open celebrated as “folk slam”, he turned into a carnival of a high octane-style lifestyle-the participation of sports is less about sports and more about seeing sipping $ 23, or instagraming a plate from the nuget with caviar.Go beyond the border with our YouTube channel. Subscribe!Every August, the New York final Grand Slam rolls into Queens with a spectacle that now goes far behind Forehands and Backhands. Fans overlook their consumption: Lobster is rolling at $ 40, gourmet shrimp shoulders, shocks, rye biscuits, and above all the Honey deuce-melon-melon-melonaded cocktail decorated with frozen “tennis balls”-the unmistakable symbol open. In 2023 alone, CNBC announced more than 550,000 cocktails of Honey Deuce, which generated $ 13 million. Despite six price increases since 2012, its popularity has increased, which is a phenomenon dubbed “Funflation” – where Americans, even though they complain about food prices, are suppressed by experience.
If Wimbledon’s strawberries and cream represent a undervalued tradition, the flushing of Meadows leaned towards excessive indulgence. Chef Michelin Starred Simon Kim, whose Korean steakhouse Coqodaq Želvl Manhattan’s Elite, was invited to introduce his creations open. His highly spoken “caviar nuggets” embody the fusion of Highbrow and Lowbrow. “Chicken Nugget is the most common meal. Caviar is the highest eyebrows. We mixed them two to create something special that is available to everyone,” Kim CBS said.There are also chicken sandwiches in the style of gangnam and mango mahi tacos. Pat Lafried’s supplier explained: “Food reflects the city – beef, chicken, pasta, shoulders, Japanese – it’s a variety that reflects New York itself.”But the spectacle of food spiraled on the side. The New York Post reported groups that stacked Honey Deuce cups into the towers around the stadiums and turned open into a frat carnival. Even players lean into culture. Jessica Pegula published a selfie with a cocktail after her semifinals, while doubled by finalist Taylor Townsend at her press conference. The drink, like Julep mint in Kentucky Derby, is now synonymous with Open.What was once accessible to a celebration of tennis now feels like a cultural festival where the price tags themselves are part of the spectacle. Guardian described this as “coaching” tennis: celebrities, influencers, fashion trends and Instagram posts often overshadow real sport.For Purists, Carlos Alcaraz and Jannik Sinner would compete for the domination to remain the main draw. But for many on Flushing Meadows, the main story of the US Open in consumption carnival – where caviar on Nuggets and Vodka in the collector’s cups is in the center of attention.
