Retailers with values such as V2 Retail LTD, V-Mart Retail LTD, Bazaar Style Retail Ltd, Vishal Mega Mart Ltd and City Kart, strengthen their presence across two states and open new stores to capture a larger share in the growing market.
Retailed values with values are retailers who sell particulars, households and fashion goods at available prices and focus on the consumers of the mass market in smaller cities.
“Bihar and Uttar Pradesh have a lot of cities and districts with huge populations. Therefore, these are the best battlefields or the best places to experiment with their model,” said Lalit agarwal, CEO (CEO) of V-art, via Mint call.
V-Mart is a company based in West Bengal, which made the largest bet among all retailers in these two countries. The company has a network of 510 shops across the country, with almost half of them concentrating in Uttar Pradesh (158) and Bihar (72). In the last three years, of the 119 stores that the company added, 34 were opened in UP and 16 in Bihar. Society divides its geographical spread into five zones – North, South, East, while UP and Bihar are themselves zones.
“Now we are trying to put more into the same city. We get to smaller towns, talucas in the districts. For example, Lucknow has 24 stores. This shows potential,” said Agarwal Mint.
While the company established in 2002 is now trying to increase the number of trades in countries such as Uttarakhand, Gujarat, Madhya Pradesh, Rajasthan, Tamil Nadu and Kerala, will continue to expand and Bihar, Agarwal said in the 25th July 2025.
V2 retail, which has grown at a faster pace in the last three years than its larger V-Mart rival, has also built a strong support in both countries. Since June 2025, the retailer based in Delhi has 38 UP and 39 stores in Bihar, compared to only 24 and 26 shops, three years ago. Together, both states now account for 36% of nationwide V2 216 stores.
“We are rapidly expanding across high -performance clusters such as UP, Bihar, Odisha, Jharkhand, and now they are also entering Pandjab, Bengal, Rajasthan and South,” said Agarwal, Director of V2 Retail Ltd, Analysta on May 28.
City Kart is even more concentrated in two countries. Of the 146 shops throughout India, 64 in UP and 57 in Bihar. This means that more than 80% of its entire trade base is found only in these two countries, making it one of the most regional retailers in the country.
City Kart is a retail chain based on Gurgaon-based values that focuses on affordable fashion and lifestyle products for shopping medium and lower revenues in Tier-2 and Tier-3. It was founded in 2016 by Sudhansh, Rohit and Sunita Agarwal.
Vishal Mega Mart has almost two thirds of their 717 shops concentrated in the region, so Uttar Pradesh and Bihar key markets for retailer. The company does not publish state data.
Bazaar Style Retail is another retail seller of fashion who is constantly expanding in UP and Bihar. Since June, the company has been operating 25 UP and 30 shops in Bihar, together they make up almost a quarter of its 232 stores across the country. The retailer has added eight new stores in these two countries in the last year.
Shreyans Surana, CEO of Bazaar’s retail style, explained the strategy for the expansion of trade, said in analyst 15 May that the company focuses on the expansion of states neighboring those where they already operate.
“Right now, we are mainly focused on UP and Jharkand as a territory, say, Jharkhand and Bihar. And there are still a lot of shops that can be opened in these areas,” he said.
Sandeep Abhange, a research analyst, consumer and midcaps in LKP Securities, said there was a great shift in India with more and more rural populations that warmed into organized retail.
“Now most of this rural population, which once depended on unorganized players, is moving to organized players on the market,” he said. “When the consumer sees Zudio, they would like to enter and buy clothes because it is more or less the same price, moreover they give better quality and people prefer zudio over an unorganized player because of the whole shopping experience,” he said.
Both Borha and Uttar Pradesh have seen a constant increase in revenue per capita in recent years and have been translated into a growing purchasing power. According to the Ministry of Statistics and the Implementation of the Union Program (MOSPI) £47 498 in FY22 £66 828 in FY24. Uttar Pradesh has seen a similar momentum, with the income per capita rising from £73 048 in FY22 £1,07,468 in FY24.
Larger players also want to have a fair share of the presence in Bihar and Uttar Pradesh. Avenue Supermarts LTD, which operates the DMART food chain, recently introduced its entry to Uttar Pradesh by establishing its first AGRA trade.
Neville Noronha, the CEO of the company, said on July 30 in a post-analytical call: “You will see some of the trades coming at UP. We have already tied several fixed stores in these countries.”
The Trent Tata Group, which operates the retail chain of Zudio, has also strengthened its presence in these two countries, with about 59 and 14 shops in UP and Bihar.
E -Maly sent to Vishal Mega Mart, V2 Retail, DMart, City Kart and Trent did not give an answer.
“UP and Bihar have the highest population density. About 26% of the population in India are in these two countries. Each society, be it DMart, V2 retail or V-Mart, would like to be present there,” Abhange said.
The story of consumption is also closely associated with macroeconomic factors.
“The monsoon has been favorable to Earth over the past three years and most of the Bihar population and higher is of agriculture as a main job. With a favorable monsoon, discretional expenses are increasing and these value retailers want to capture this share in the wallet. The ambitions are for ambition, and the ambitions are low, and the ambition is ambition, and ambition, and ambitions, are low, ”they said that pratika, ambition, and ambition, and ambition.
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