Mint Explainer: As FIFA fever returns, what is the state of football in India? | Today’s news

Could FIFA viewership in India also be affected?

Maybe. A significant portion of this year’s FIFA matches held in the US, Canada and Mexico will be broadcast very late at night in India, potentially hurting viewership. However, Zee Entertainment has launched new sports TV channel Unite8 and beefed up the backend of its streaming platform Zee5 in anticipation of a rise in FIFA viewership, the company said in a statement on Tuesday.