Kyle Loftis, the founder of the viral street racing and car culture platform 1320Video, has died, according to the media he created. The company confirmed his departure on Tuesday evening, but did not release further details.
Representatives for 1320Video have not released any additional information regarding the circumstances of his death.
Loftis has built a large digital following through 1320Video, which has grown to nearly 4 million YouTube subscribers over the years by showcasing content from street racing, drag racing and performance car culture.
Reports of a previous crash during filming
Loftis is said to have recovered from a serious crash that occurred while filming content for the channel in December. Additional details about the incident were not immediately available.
Despite the accident, he remained active in the automotive content community and was seen as a central figure in shaping media coverage of modern street racing.
What is 1320Video? A street racing media brand that has built a massive online following
1320Video is a US-based automotive media company best known for filming underground street racing, high performance cars, drag racing and automotive culture content for YouTube and social media audiences.
Founded in early 2010, the brand has gained popularity by producing high-speed videos featuring street racing, modified supercars, custom vehicles and racing events across the United States.
The company’s name — “1320” — refers to the length of the quarter-mile stopping distance, which equals 1,320 feet, a standard distance in drag racing culture.
How 1320Video became popular
1320Video first hit YouTube during the boom in online content for car enthusiasts.
Its founders have built a loyal fan base by documenting real-life street racing scenes and showcasing vehicles with extreme modifications, including:
Sleeper cars with hidden performance upgrades
Drag racing without preparation
Unlike traditional motorsport broadcasts, 1320Video focused heavily on raw handheld footage and direct interaction with drivers and mechanics, giving viewers an immersive “street-level” view of racing culture.
The channel eventually expanded beyond street racing to legal drag racing, car festivals and performance car reviews.
Massive YouTube and social media presence
1320Video has evolved into one of the largest online media channels for the automotive industry.
His YouTube channel has amassed millions of subscribers and billions of total views through viral racing clips and automotive documentaries.
Coverage of events from major US race meetings
The brand has also built a large following on Instagram, Facebook, TikTok and merchandise platforms aimed at car enthusiasts.
More than a YouTube channel
Today, 1320Video operates as a broader automotive lifestyle brand.
The company generates revenue through:
Streaming and digital media content
