Maggi and mountains have become synonymous. Anyone traveling to the hills would never want to miss out on this easy meal, even if they have to pay extra for the noodles. The ‘Pahado wali maggi’ obsession is intense and the content creator became a Maggi seller for a day – at a time when the mountains are crowded with tourists – to understand how much a maggie sellar can earn.
Content creator Badal Thakur has set up a makeshift stall with an LPG cylinder and a table at an undisclosed location that sees a significant influx of tourists.
He sold a plate of Maggi for ₹70 while Maggi cheese was priced at ₹100. For context, one 75 gram packet of Maggi costs ₹15 on the market.
Thakur revealed that he managed to sell around 200 plates of Maggi in just four to five hours. His video shows a steady stream of tourists lining up at a modest stall to grab a helping of instant noodles. By the end of the day, total sales climbed to nearly 300-350 units.
For a price ₹70 per plate, Thakur said his earnings for the day came to approx ₹21,000. However, this figure did not include running costs like LPG cylinder, disposable tableware and the Maggi packets themselves. After accounting for these costs, his actual profit would be less than ₹21,000.
The hill stations are crowded with tourists and several of them are stuck in traffic jams for more than 24 hours at the same place. For such travelers, a plate of Maggi from a roadside stall can be a satisfying and healthy meal. The popularity of Maggi can be traced to several reasons – it is quick and easy to prepare, requires minimal setup and offers much-needed comfort in cold weather.
How social media users reacted:
Social media users seemed overwhelmed by the earning potential. Several commentators noted that selling Maggi every day for a month could translate into higher monthly earnings ₹6 lakhs.
“Job chhod doon phir? (Should I quit my job?),” quipped one user, while another wrote, “Main toh chala Maggi bechne” (I’m going to sell Maggi). Another wrote: “Stay mil jayegi.”
Thakur’s video has since gone viral, amassing 3.5 million views.
(Disclaimer: This report is based on user generated content from social media. Livemint has not independently verified and does not endorse these claims.)
